It is a kit of cognitive tools that can attain particular goals in particular worlds.To understand what rationality is, why it seems scarce, and why it matters, we must begin with the ground truths of rationality itself: the ways an intelligent agent ought to reason, given its goals and the world in which it lives. These “normative” models come from logic, philosophy, mathematics, and artificial intelligence, and they are our best understanding of the “correct” solution to a problem and how to find it.