NIETZSCHE

The cost or payoff is not always clear.

For example, people feel more pain from the loss of a dollar than pleasure from a dollar gained. It is called loss aversion. 

The prospect theory combines the ideas of loss aversion and over- and under-weighing the...

This technique requires 2 steps:

• Deep immersion into a subject matter without specifically looking for an answer to your problem.
• Letting go completely while you process that information (actually walking away from it), to allow good ideas to bubble up from the su...

1. Participation rate: The target should be set after analyzing similar events within the same corporation and consider things like timing and focus.
2. Volume of Ideas.
3. Percentage of Actionable Ideas: the percentage of ideas that are worth further investment f...