The cost or payoff
The cost or payoff is not always clear.
For example, people feel more pain from the loss of a dollar than pleasure from a dollar gained. It is called loss aversion.
The prospect theory combines the ideas of loss aversion and over- and under-weighing the odds. It helps to calculate the real expected value.
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Whenever I have a problem I just sing, then I realize my voice is worse than my problem
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