Everything Else is Constant - Deepstash

Everything Else is Constant

Because we create our control (“A”) and treatment (“B”) groups using random assignment, we can ensure that individuals in the two groups are, on average, balanced on all dimensions that may be meaningful to the test. Random assignment ensures, for example, that the average length of Netflix membership is not markedly different between the control and treatment groups, nor are content preferences, primary language selections, and so forth. 

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