Identify your target market
Working out who your target customers are will help you to identify the stores which are most likely to want to stock or sell your product, as well as being able to tailor promotional materials and marketing approaches for that demographic group.
Retailers will also prefer it if there aren’t too many similar items on their shelves competing for customer attention so make sure that you have done thorough competitor research to ensure that you are filling a gap in the market.
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