Prioritisation

Where you have fewer accounts to oversee, using a prioritisation based on any number of the following variables would be likely;

• Effort — a 2 x 2 grid with effort on one axis and return on another axis, each one ranked high to low.
• Focus — 4 categories of ‘Maintain, Adopt, Grow, Save’ or ‘Hyper Growth, Growth, BAU, Save’.
• Time — a 2 x 2 grid with time on one axis (Short term to Long term) and Impact or Complexity on the other.
• Proactive Value — evaluating proactive work that could be done, based on 4 categories of ‘Quick Wins, Value Add, Back Bruner, Long Term’.