Quality and heart go hand-in-hand. Consumers are smart. They can usually spot a quality product, and they know if it's made with love or just thrown together. LEGO is a family company, but it's also one of the biggest brands in the world. You don't get there by being mediocre (Only best is good enough) but you also can't get there by blindly rushing towards what may seem perfect at the time or is simply mainstream (The best is not too good).
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