5. Growth — Get the word out about the thing
Your website is built. Your storefront is open. Your booth is set up. Your business cards are in your pocket. Now it’s time to scale. As much as creators hate to do it, this stage is all about sales and marketing. Think about the story of your product. Your story. What is something you believe in that your customers can get behind?
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Phase II — Get Out Of The Building And Sell
In this phase, you are validating your business model hypothesis, but you are still testing (by making real sales). Don’t try to scale up yet — the object of your sales is to test your business model.
For physical products, you don’t need a lot of customers, just a few...
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