Among the plethora of tools that provide in depth, high value insight for free, Google Analytics (GA) reigns supreme.

Despite its many benefits and advantages, GA does have one pretty big “flaw” especially for beginners; it can be overwhelming.

When you learn how to start a business, you’ll want to have a specific audience you want to reach, engage, and interact with. These users are going to be the same people who will read your content, buy your products, and help grow your business.

Start by identifying:

• Their demogr...

You already know what keywords your competition is using to rank on Google, and you already have your persona set. By combining these two elements you can start to brainstorm potential long tail keywords and phrases you will need to start adding to your website and blog posts to make them “findab...

• Start off by thinking of a good domain name. Ideally, this should include a winnable keyword IF possible. If it’s not possible, don’t worry too much, just make sure you’re using something that represents your brand and is easy to remember,
• Next it’s time to find a hosting platform. W...

• Start by brainstorming a few topics around the keywords you found. 
• Once you’re done brainstorming, pick the titles/topics you like the most and start creating a content calendar. This will help you stay on track and guide you for the next months in terms of planning and creating.

In order to fully optimize your pages you will need to place these keywords in:

1. Your titles
2. Your URL
3. The headers throughout your page/post
4. Image alt tags (search engine crawlers cant see images, so you will need to add a title to each one of you images to help c...

Start by answering the following questions:

• On which social media platform does my target audience spend most of their time? (Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.)
• How many hours a day do they spend on social media?
• What kind of posts to they like to se...