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3 elements of a persuasive presentation

... that are core to making it a success, according to  Aristotle: Persuasion requires appealing to ethos (trust), logos (intellect), and pathos (emotions), no matter who your audience is.

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Sheryl Sandberg and the importance of an engaged audience

From sharing a company's successes and telling a powerful personal story to using meaningful data and citing the experts -- as well as delivering a message with passion -- there are multiple ways to shift listeners from feeling bored to getting on board.

Sheryl Sandberg does that, in her...

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Sheryl Sandberg  presentation techniques

Sheryl Sandberg presentation techniques

  • Involving the audience intellectually and emotionally from the start. Her questions required people to participate physically, intellectually, and emotionally.
  • Making an evergreen topic fresh and evocative by connecting it to today's headlines. This will most likely gen...

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I'm passionate about music and cooking. Also my dog is named after a superhero.

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Aristotle’s 3 Modes Of Persuasion

Aristotle’s three “modes of persuasion, furnished by the spoken word” – ethos, pathos and logos  – offer a practical framework that can set us on the path to presenting success.  

  • Ethos depends on the personal character of the speaker – what we bring th...

Florian Mueck’s 5 Dimensions Of Persuasion

Florian Mueck’s 5 Dimensions Of Persuasion

So far, so good. But when it comes to creating and delivering a presentation ourselves, it’s useful to think about how these classic modes of persuasion might be used in practice.

Author and consultant Florian Mueck suggests that we look at the three modes in a slightly different way to hel...

Qualities of a great presentation

Qualities of a great presentation

Great presentations are rare. Presenters often fail to make an impact, not because of what they're presenting but because of how they're delivering it.

An excellent presentation is about how well you engage your audience. It consists of three specific qualities.

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