3 elements of a persuasive presentation
... that are core to making it a success, according to Aristotle: Persuasion requires appealing to ethos (trust), logos (intellect), and pathos (emotions), no matter who your audience is.
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Aristotle’s 3 Modes Of Persuasion
Aristotle’s three “modes of persuasion, furnished by the spoken word” – ethos, pathos and logos – offer a practical framework that can set us on the path to presenting success.
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