Accountability is Key

Use the dashboard to hold your team accountable. Simply ask this question: Which metrics are improving over time?

For example, a team that’s trying to prove they can charge a price premium for a new product might do an initial version where nobody is willing to buy, so revenue per customer is $0 for the first test. A few product revisions later, perhaps revenue has grown to $1. This is progress, even if the goal is ultimately $10 or $100.