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Under your Contact Info, LinkedIn gives you the option to link to a website or blog. But by default, the text that shows in your profile is the extremely dull “Blog” or “Website.” Anyone visiting your profile has no clue where they’ll end up if they click on that.
Want to use your actual brand or business name? You can: When editing the Websites area of your profile, select the “Other” option. Now you can add your own website title and URL.
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Here are two quick and easy areas you must check are up to date:
Using the right keywords in your profile is the difference between being found and being invisible.
Remember to occasionally download your connections. After you’ve gone to all the trouble of building an amazing network, you don’t want to risk losing their contact info!
Give your profile page a bit more personality, or branding, with a visually appealing background image.
“I’d like to add you to my professional network on LinkedIn.” The default message LinkedIn provides is so dreadfully boring and impersonal.
When you created your LinkedIn profile, it had some ugly combination of letters, numbers, and backslashes that had no value for your personal branding.
LinkedIn lets you add several sections to give your profile more visual appeal and depth. You can add sections for posts, volunteering, languages, honors and awards, patents, causes you care about, and many more.
One way to start connecting with people you want to know is to join LinkedIn groups.
LinkedIn search is your gateway to future connections. Search for people by name, company, or skills.
Whenever you view someone’s profile, LinkedIn will share your name and headline. LinkedIn recommends this.
Once you’ve grown your network to thousands, it can be a bit daunting to remember every single person or to stay in touch with a few important connections.
When someone accepts your request to connect, don’t start pitching your service or product. This is a relationship killer.
What you say reflects on you. Never post negative comments about someone’s post or a past employer.
People are going to endorse you for all sorts of skills — sometimes even skills you don’t actually have.
One of the biggest mistakes people make on LinkedIn is failing to reach out to connect with people you want to know but don’t yet.
LinkedIn profiles that have a picture are 11 times more likely to be viewed. So if you’re still showing a silhouette, it’s time to make a change and reveal yourself.
Your summary should expand on what appears in your headline, highlighting your specialties, career experience, noteworthy accolades, and thought leadership.
LinkedIn posts offer another way to grow your influence, gain more visibility, and acquire new followers.
Because LinkedIn is a business network, it’s best to use it during business hours. Keep active, but don’t go overboard.
LinkedIn makes is super easy, providing an “Ask to be recommended” link, where you can specify what you want to be recommended for, who you want to recommend you, and write a personal message.
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