Allow for innovation and iteration

After running your the process for a few weeks, step back; critically look at the progress you’ve made. Consumer behaviour changes with time so you will need to keep instep with the trends. Don’t hesitate to make changes to include user trends. Example: You realise over a few months consistently that every time your clients place an order for a book, they order some stationery to go with it. In your sales process, you can include a request for clients to purchase stationery in addition to their book orders at a price they can’t resist. This gives value to the client and also boosts your sales.