In Web 3.0 the creators are directly rewarded by their audiences

Content creators — artists, musicians, writers, social influencers — are the true stars and revenue drivers for media properties, but they are often not adequately rewarded for their efforts. The relationship between creator and fans is intermediated through a third party, such as Instagram, which shares the revenue and exerts some artistic control. By directly rewarding creators for their work, social tokens — a type of cryptocurrency (crypto) whose value reflects fan enthusiasm — may fundamentally disrupt this long-standing model. Creators, in essence, become their own economies.