You don’t need creator coins to build an audience. In fact, you probably should have at least some audience before you mint a coin. Then, use your coin to grow a community where people can gain an even more direct value of being involved. When you develop a community, you should be prepared to be active in it. That’s particularly true for communities built through a currency like creator coins. When members have an investment in your content brand, they have higher expectations of what you deliver.

Community building 101

Though creator coins (also known as social tokens) are in their nascent stage, they are quickly becoming a powerful tool that most, if not all, content entrepreneurs should want in their bag.To get started in coinage, <a href="https://www.thetilt.com/revenue/content-creators-non-fungible-tokens-coins-nfts">you can mint </a>a creator coin or social token through platforms such as <a href="http://www.rally.io/">Rally </a>and <a href="https://bitclout.com/">Bitclout </a>. Bitclout simply requires creating a profile to be eligible to create a coin. Rally has a more detailed application and vetting process.people can buy, hold, and sell your social tokens. But unlike most, coin holders also can receive benefits unique to your content business.

Getting started with Social Tokens

The emo-rock band Emery has been around 20 years, but it’s taking on the future with its <a href="https://rally.io/creator/WALLS/">$WALLS coin </a>. It’s set up a private Discord server for holders of at least four coins. They plan to sell special pop-up merch on the server as well as “grow a cohesive, collaborative community that sustains the art at the center while enhancing relationships and value.”

$WALLS

Nicholena Moon is in the top 0.06% of Twitch streamers, but she is growing her community through her <a href="https://rally.io/creator/MOON/">$MOON coin </a>. Though her audience can interact with her on Twitch, they can elevate their interactions by joining the $MOON Coin Discord server to “talk about gaming, crypto, Twitch, Rally … play in daily Hearthstone games … bid on NFT auctions, and listen to unreleased music.” It’s free to join the Discord server, but coin holders can take on special roles and gain additional benefits.

$MOON

<a href="https://www.thetilt.com/what-is-tilt-coin">The Tilt </a>has its own coin (<a href="https://rally.io/creator/TILT/">$TILT </a>). While they can be purchased, readers and contributors also can earn them for referring new subscribers, contributing guest blog posts, and more.&nbsp;As founder Joe Pulizzi explains: “At The Tilt, we believe that the audience and community we are working to build should also benefit financially."We’ve also launched a Discord server for The Tilt community, which has their own robust cryptocurrency/coin conversations. You can <a href="https://www.discord.com/invite/GZ4B3XAxMu">access it here </a>. (It’s free to join. Some levels are available only to $TILT coin holders.)

$TILT

Brian Clark created <a href="https://rally.io/creator/MOVE/">$MOVE coin </a>. The founder of Copyblogger, Brian also publishes Further, a personal growth newsletter, and launched Unemployable, an educational community for solopreneurs. He has built a thriving Discord community talking creator coins and NFTs for coin holders with at least $15USD in $MOVE coins. This group also receives 10% of training and events. Community members who increase their investment to $120 USD of $MOVE gain VIP access to exclusive small group coaching and 50% off training and other events.

$MOVE

Social Tokens are a method for content entrepreneurs to stimulate their existing communities to contribute more.

Creators who mint their own creator coins (aka social tokens) can use them to grow communities, not just build audiences - The Tilt

Community building 101

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