The key ideas that emerged
- Highly targeted content aimed at fewer, but ideal, customers is valuable. A high number of readers in general is really just a vanity metric.
- If you want to know why your readers gravitate to one kind of content versus another, ask them. Their answers may surprise you.
- Why don’t they like your new, more targeted content? Maybe they like your product, but don’t want to live your product.
- A few Commenters switched from following buffer on social media to getting Notifications.
- You end up with a really long post of “maybe it’s this, maybe it’s that”.
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