Connor Williams (@connowillia) - Deepstash

Connor Williams

@connowillia

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A wise man once said that success doesn’t just happen, it’s planned for. But you have to plan on everything if you really want to achieve success. And then you have to work your ass off in order to act upon your plan. While planning your market research project, you should go through the phrases mentioned next.

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Know your users

Products can be different and it all depends on the type of product you are trying to present and the audience as well. It really matters to whom you “selling” that product. So, in some cases, a long product tour full of action-driven tooltips and various UI patterns might work quite well. 

But in other cases, the potential users might not want to be guided a lot. So make sure you take your audience into consideration.

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Really Good Website Popup Ideas
  • Offer free shipping with an entry popup. An entry popup is the type of popup that appears as soon as your site has loaded. 
  • Offer your core services right at the beginning with an entry popup. You can also ask people to go to your sign-up page and get started with your product.
  • Offer a discount with a scroll popup. Scroll popups appear when the reader has scrolled down a certain percentage of the page.
  • Use a tiny side popup for newsletter subscriptions. Newsletter subscription popups usually appear on the blog page (blog readers are the people who are the most interested in your stories.)

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Books for Startup Founders (1)
  1. Zero to One: Notes on Startups, or How to Build the Future” by Blake Masters and Peter Thiel
  2. The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company” by Bob Dorf and Steve Blank
  3. “The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses” by Eric Ries
  4. “The Innovator’s Dilemma” by Clayton Christensen
  5. “Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration” by Amy Wallace and Edwin Catmull

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Designing A Successful Product Marketing Strategy

For any business to sell its products, it requires having a unique product marketing strategy. The success of any product in the market is directly linked to the product marketing strategy used. With the right product marketing strategy, a company can know its product’s place in the market.

A product marketing strategy is simply a plan followed by a business to move a product and create visibility in the market. Without this plan, it is almost impossible for a product to enjoy success. A product marketing strategy ensures that the consumer does not forget the product.

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