Using David Skok’s Test For Measuring Your Product/Market Fit - Deepstash
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Using David Skok’s Test For Measuring Your Product/Market Fit

Using David Skok’s Test For Measuring Your Product/Market Fit

David Skok is a five-time serial entrepreneur and venture capitalist. He developed a test to help product teams discover if they are close to their product/market fit.

David Skok states that the ideal ratio between the Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC) is 3:1. When a company get close to this ratio, it's an indication that they are close to their product/market fit. 

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Understanding the two important operational metrics

Customer Acquisition Cost (CAC) is the cost of getting a customer to buy a product or service.

How to calculate the metric:

  • Take the full scope of acquisition expenses and divide it y the number of customers gained.

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