MAUs / DAUs

Monthly Active Users (MAU) and Daily Active Users (DAU) are a great overview of a digital product’s overall health. If you’re thinking about your long-term growth, these are metrics that you can’t afford to miss. They help to track whether your user base is growing or not, and how ‘sticky’ your product is for end-users.

Determining what a DAU is will depend entirely on your product. It’s very rarely as simple as someone who just opens the app and then closes it again.

Similarly, how often someone needs to use your product to qualify as an MAU will also vary depending on your offering.