Churn & Customer Retention Rate

If you have a high churn rate, it means that your product isn’t delivering what it promises. On the other hand, a low churn rate shows that your user base is loyal, and likes your product at least enough to stick with it.

Don’t forget that not all churn is bad! For example, dating apps like Badoo and Tinder are sometimes uninstalled because they’ve served their purpose, and the users are now in relationships.