Learn more about business with this collection
Cultivating a growth mindset and embracing challenges
Developing adaptive thinking and problem-solving skills
Effective learning frameworks and approaches
Focus and Specialize in One Area
It means you have to focus your brand on one area of achievement.
You can choose to specialize either in your line of work, your product, your company or industry, the media, your community, etc.
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962 reads
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Your Brand, Your Personality
Your brand must be built around your personality in all its aspects, including flaws.
Think about this: If you wanted people to describe you in a particular way, what would be a good way for them to describe you?362
904 reads
Personal Branding
A brand is a promise. When you have a brand, it’s a promise that you make and are known for keeping to the person who you are asking or trying to influence.
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Be Visible
When you form a brand, in a way you’re getting into show business.
Be out there where people see you all the time. Your personal brand must be seen repeatedly and consistently. Very often people will hire you, buy from you, recommend you for no other reason than they’ve...
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701 reads
Build Good Will to Others
Ask yourself this:
“In 3 years from now, if they’re going to do a study on me and come back with a report on the kind of person I was, my reputation, and my position in the hearts and minds of others, what words would I want them to use?
Pick a word that will b...
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786 reads
Be Consistent
Your behavior in the offline world must match your public brand.
One of the greatest brand claims you can get is people saying you are always the same on the outside as you are on the inside.
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823 reads
Be Persistent
Once you’ve established your personal brand, give it time to grow. Stick with your brand and ignore fads, trends, changes.
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Become a Thought Leader
... in your field. You have to be acknowledged as one of the most knowledgeable, respected, or skilled people in your field.
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Build a Distinct Brand
Once you’ve created your personal brand, you have to express it in a unique way.
Maybe you will sign your name in a particular way or dress in a particular way.
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868 reads
Branding yourself
Branding yourself means developing your professional identity to align with your values. A personal brand statement always begins with your values.
Branding Rule: “Everything counts. Everything that you do either creates and builds your brand or weakens
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The Law of Line Extension
There's an irresistible pressure to extend the equity of a brand.
At one time, a company is deeply focused on a single product that is highly profitable, but the next moment the same company is spread thin over many products and making a loss.
- Marketing is a batt...
Hyper Focus Ritual
To hyperfocus,
- Choose a productive or meaningful object of attention;
- Eliminate as many external and internal distractions as you can;
- Set a timer
- Focus on that chosen object of attention;
- Continually draw your focus back to that one object of attention....
They know what you want to know.
Whenever you want to know something about a product or service you acquired, you usually dial the number at the back of the product or message them on their Facebook Page (If they have one).
9 times out of 10, the person on the other line will know what to do with your inquiry.
Isn't...
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