Focus and Specialize in One Area

Focus and Specialize in One Area

It means you have to focus your brand on one area of achievement

You can choose to specialize either in your line of work, your product, your company or industry, the media, your community, etc.

@jamesthecooper

🌻

Self Improvement

MORE IDEAS FROM THE ARTICLE

Personal Branding

A brand is a promise. When you have a brand, it’s a promise that you make and are known for keeping to the person who you are asking or trying to influence.

Branding yourself means developing your professional identity to align with your values. A personal brand statement always begins with your values. 

Branding Rule: “Everything counts. Everything that you do either creates and builds your brand or weakens and destroys your brand.”

... in your field. You have to be acknowledged as one of the most knowledgeable, respected, or skilled people in your field. 

Your Brand, Your Personality

Your brand must be built around your personality in all its aspects, including flaws.

Think about this: If you wanted people to describe you in a particular way, what would be a good way for them to describe you?

Build a Distinct Brand

Once you’ve created your personal brand, you have to express it in a unique way.

Maybe you will sign your name in a particular way or dress in a particular way. 

Be Visible

When you form a brand, in a way you’re getting into show business.

Be out there where people see you all the time. Your personal brand must be seen repeatedly and consistently. Very often people will hire you, buy from you, recommend you for no other reason than they’ve seen you around a lot.

Your behavior in the offline world must match your public brand.

One of the greatest brand claims you can get is people saying you are always the same on the outside as you are on the inside.

Be Persistent

Once you’ve established your personal brand, give it time to grow. Stick with your brand and ignore fads, trends, changes.

Ask yourself this:
“In 3 years from now, if they’re going to do a study on me and come back with a report on the kind of person I was, my reputation, and my position in the hearts and minds of others, what words would I want them to use? 

Pick a word that will be your leading attribute.

Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.

GET THE APP:

RELATED IDEAS

That means you're going to have to pay for stuff. Consider:

  • Hiring an editor to proofread your content.
  • Hiring a speaking coach.
  • Buying a book that will help you learn a new skill.
  • Hiring graphic design help.

5

IDEAS

Let other people tell your story

The best PR is by word of mouth. Creating a personal brand in the public sphere is no exception to this rule.

Leverage Social Media

Social media is an incredibly powerful tool for personal branding. 

  • Your up-to-date profiles can tout your skills and accomplishments for you, without you so much as saying a word.
  • Try joining LinkedIn groups or Twitter chats to participate in discussions relevant to your industry and connect with fellow professionals.

© Brainstash, Inc

AboutCuratorsJobsPress KitTopicsTerms of ServicePrivacy PolicySitemap