It means you have to focus your brand on one area of achievement.
You can choose to specialize either in your line of work, your product, your company or industry, the media, your community, etc.
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Similar ideas to Focus and Specialize in One Area
There's an irresistible pressure to extend the equity of a brand.
At one time, a company is deeply focused on a single product that is highly profitable, but the next moment the same company is spread thin over many products and making a loss.
To hyperfocus,
Whenever you want to know something about a product or service you acquired, you usually dial the number at the back of the product or message them on their Facebook Page (If they have one).
9 times out of 10, the person on the other line will know what to do with your inquiry.
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