Persuasive storytelling - Deepstash
Persuasive storytelling Collection

A DEEP DIVE INTO

Persuasive storytelling

How to get someone else to feel a connection to you and your purpose. How to get them to empathise with your story.

49 key ideas from

1 book

7 articles

It takes just

7 mins to read

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Skills

Overview

Key Ideas

FAQ

What you'll learn

How to use storytelling to influence and persuade

How to create a compelling narrative

How to structure your story for maximum impact

How to use emotions to connect with your audience

Ideas from books, podcasts, videos & articles

Made to Stick

Made to Stick

Influential people you will learn from

Chip Heath

Chip Heath

Dan Heath

Dan Heath

3 Top Key Ideas (49 total)

Workers and Leaders Need To Tell Good Stories

As freelancing is becoming common, people with powerful personal brands have a leg up on getting jobs and being promoted. And personal brands are built on, among other things, telling and sharing great stories.

Stories help us hold attention, remember and persuade. Savvy leaders tell stories to inspire and motivate us as they understand that “what you say” is often moot compared to “how you say it.”

Businesses Need To Tell Good Stories

Most CMOs think content is the future of marketing and that branded content is superior to PR, direct mail, and print advertising.

As the people get used to interacting with companies and most corporations start thinking of themselves as publishers, the defining characteristic among the successful ones will be the ability to not just spew content, but to craft compelling stories.

The Power Of Storytelling

Stories makes us think and feel and are an essential drivers of change for humans.

Although it can be hard to tell a good story, in the modern world, storytelling is becoming essential. As we spend increasing amounts of time consuming content, businesses and individuals who master storytelling have more opportunities to stand out, spread messages, and make change through storytelling.

Want to learn more? Unlock this collection and all 49 key ideas.

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