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Different Easter traditions around the world
The significance of Easter eggs and bunnies in modern culture
The importance of the holiday in the Christian faith
Eliminate selfish words.
This is especially important in copywriting: Delete selfish words that are about the product (“the best on the market”) not why the prospect should care. Answer the reader’s question: WiiFM—What’s in it for me?
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Take out the parts your reader will skip.
▶️ Kick to the curb vague descriptions of people, places, things, ideas.
▶️ Use action verbs (verbs you can visualize in your head) more than thinking verbs (verbs you can’t see—like considered, theorized, thought).
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Show us the humans!
▶️ Use you.
▶️ Use their actual words.
▶️ Help your readers recognize themselves in your writing: People don’t care about “scaling customer interactions”; they do care about “getting the exact kind of real-time insights.”
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Eliminate selfish sentences.
Make each sentence earn its keep. The life goal for any sentence is to pass the baton to the next sentence—not stop the flow. Ax the blowhard sentences that repeat what’s been said, just because they like to hear themselves talk. A selfish sentence is not a team player.
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An ESL teacher, perpetual learner, blogger, cat mama, fantasy fan, and other bits and pieces
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To answer this we should think about what our audience needs or what they’re hoping for. Most people will be thinking WIIFM (what’s in it for me?) when they’re listening.
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Here’s a cold question: what is your most important task of the day?
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