Example No#1
You bought a lawn mower and it cuts grass extremely well and even though you are not an expert in mowing grass.
but due to the product excellence, you are able to do something which you had a problem doing and as a result of using the product you are proud of the outcome and happy about it even though all you had to do is use the product.
But why do you feel this way?
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IDEAS CURATED BY
Consumer research and psychology, branding and advertising are my main areas of interest.
An emotional Advert is far more powerful than a Factual one so it is necessary for marketing individuals to study it.
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