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Emotional Output/Value
Emotional Output or Value is the emotional feeling of a result of using a product.
And it can be any emotion that obviously has to be positive.
The best way to understand it is by examples.
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Example No#1
You bought a lawn mower and it cuts grass extremely well and even though you are not an expert in mowing grass.
but due to the product excellence, you are able to do something which you had a problem doing and as a result of using the product you are proud of the outcome and happy about it even though all you had to do is use the product.
But why do you feel this way?
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Because...
You are proud of making a great decision of buying that specific product which helped them to the work easily.
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Benefits of this Emotional Output/Value
When people do something they are proud of then they try to show it off and tell others about the product they bought and how it helped them
because it makes them feel appreciated and content with their decisions so the next time anybody complains to you about mowing grass you will probably tell them about the product you are using.
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Word of Mouth.
If the people buy the same product you recommended then you feel like a master/leader because you gave advice and people acted on it and you will try to tell more people and in all of this the brand is going to benefit.
These are the benefits of a good quality product which solves the people's problems or makes something easy for them.
This is the good way to build brand loyalty too.
And if anybody says something negative about the product that you bought then you will be willing to fight them.
but more on brand loyalty later.
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IDEAS CURATED BY
Consumer research and psychology, branding and advertising are my main areas of interest.
CURATOR'S NOTE
An emotional Advert is far more powerful than a Factual one so it is necessary for marketing individuals to study it.
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