When people do something they are proud of then they try to show it off and tell others about the product they bought and how it helped them
because it makes them feel appreciated and content with their decisions so the next time anybody complains to you about mowing grass you will probably tell them about the product you are using.
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Consumer research and psychology, branding and advertising are my main areas of interest.
An emotional Advert is far more powerful than a Factual one so it is necessary for marketing individuals to study it.
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