Pitfalls Of Data Visualisation - Deepstash

Pitfalls Of Data Visualisation

Be careful what you choose to show because your audience will assume the visualized data trumps the non-visualized data in terms of importance.

One of the biggest dangers with dashboards, that you see people do all the time, is taking some important business outcome and dividing it up by group, like “revenue by channel, by customer type, by sex, by race, by state,” whatever.

These might be reasonable and accurate and objective things to portray, and they might be empirically correct. But often, people look at the dashboard and think that the groupings are necessarily the cause of the outcomes.

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