Marketing should be practical
In a world of too much noise, a new approach is required. Instead of relying on more exposure to get the news out, more attention is needed on getting the right words across. Instead of just informing people more often about what makes us special, more granularity of detail is required to distinguish ourselves from others.
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I am giving out a free 12 pages long ebook on "Practical Marketing Strategy". This is just an excerpt from an article I wrote on medium to promote it.
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