Must have's for a successful loyalty program
- Personalised. Your program should not feel like a default for all customers. Instead, the program should feel tailored to each customer.
- Unique. Ensure your programs looks and feels distinct.
- Accessible. Build your program, then make it easy to access. Even loyal fans will lose interest if they have to complete too many steps.
- Rewarding. Instead of reverting to the collection of coupons, consider free shipping, an extended window for product returns, or a discount on their birthday.
- Consistent. Some loyalty programs start with enthusiasm, then fizzle out. Ensure that your program is consistent.
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