Complimenting Competitors
Brands don't normally compliment their competitors because they don't want to give their competitor free publicity, but what happened with Xbox and PlayStation generated a different result when they congratulated each other on Twitter.
Apparently, compliments generate over ten times more likes and retweets for the brands than their usual content.
13
290 reads
CURATED FROM
Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices
ama.org
3 ideas
·515 reads
IDEAS CURATED BY
Managers may wish to capitalize on this opportunity by utilizing brand-to-brand praise as a way to foster a warmer brand image and produce more positive downstream consequences.
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