Empowered: The Three Key Tenets Of The Book - Deepstash

Bite‑sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

Empowered: The Three Key Tenets Of The Book

  • Empowered Product Teams. These teams are the foundations for business success. They serve customers in ways that work for the business.
  • Eradicate the old idea that "Technology" is in service to the business. With this mindset, your business will not transform into a great Product company.
  • Coaching is what turns ordinary people into extraordinary product teams. Yet so few product teams get the high-quality coaching they need. Empower Product Leadership to become great coaches.




published ideas from this book:


A product organization's team topology answers questions such as: 

  • How many product teams should our organization have? 
  • What is the scope of responsibility of each team? 
  • What are the skills required for each team, and how many of each skill? 
  • What are the depe...

  • Company Mission - The purpose of the company.
  • Company Scorecard - Key performance indicators (KPIs) that provide an understanding of the overall picture and health of the business
  • Company Objectives - Specific objectives the ...

Three critical differences between the strongest product companies and the rest: 

  • How the company views the role of technology. 
  • The role product leaders play. 
  • How the company views the purpose of the product teams—the product managers, product designers, and engineers...

  • Staffing
  • Coaching
  • Team Objectives
  • Deciding which problems should be worked on by which product teams.
  • Sharing Strategic Context 

The litmus test for empowerment is that the team is able to decide the best way to solve the problems they have been as...

In traditional organisations, Feature Teams focus on features and projects (output), and as such are not empowered or held accountable to results. 

Empowered teams are given problems to solve, rather than features to build. Empowered Product teams create solutions that are:

  • Valua...

If the company is still using feature teams, as most unfortunately are, then the OKR technique is going to be a cultural mismatch, and almost certainly prove a waste of time and effort. 

In the vast majority of companies that are struggling to value out of OKRs, the role of leadership is la...

The Purpose - The primary purpose is to help the product person develop and improve.

The Relationship - This is a relationship that depends on trust.

The Frequency - Should be no less than 30 minutes, once per week, and is sacred and ...

  • Focus on the outcome
  • Consider all of the risks—value, usability, feasibility, and business viability. 
  • Think holistically about all dimensions of the business and the product. 
  • Anticipate ethical considerations or impacts. 
  • Solve problems creatively.
  • P...

  • The Role of Technology - Many companies still have the old IT mindset when it comes to technology. It's viewed as a necessary cost rather than the core business enabler. Technology teams are there “to serve the business”.
  • Leadership - Does not empo...

Collaboration is at the heart of how strong product teams work. It's a combination of skills and mindset, and it often takes active coaching by the manager to help new product people develop this capability. 

Characteristics of strong product teams:

  • Tackling risks early
  • S...

To empower, decisions are pushed down to the product team level.

Three Snaky rules of Decision Making:

  1. If you see a snake, kill it. (an important decision that has to be made)
  2. Don't play with dead snakes. (don't revisit old decisions)
  3. All opportunities start out l...

For product leaders, the product team is the product. 

Leadership is about recognizing that there's greatness in everyone, and your job is to create an environment where that greatness can emerge. People look to leadership for inspiration and we look to management for execution. 

To h...

Leaders must focus on:

  • Spending most of their time and energy on coaching the team.
  • Being self-aware of insecurities. Insecure managers have a particularly hard time empowering people.
  • Cultivating Diverse Points of View 
  • Seek Out Teaching Moments - Many, if not ...

You need to move your product organization from a subservient model to a collaborative model. 

Four focus areas:

  • The Example Starts at the Top
  • Focus and Strategy
  • Establishing Trust
  • Deliver on Promises 

Three steps to be...

  • You are frequently shifting developers between teams 
  • You must frequently step in to resolve dependency conflicts 
  • Your developers complain of too many dependencies on other product teams in order to ship simple things 
  • Teams have a very limited scope of ownership 

Discover and save more ideas by creating a


Deepstash account.

Develop a

reading habit

, save


and create an amazing

knowledge library





Winning products come from the deep understanding of the user’s needs combined with an equally deep understanding of what’s just now possible.




Drive Your Company’s Sustainable Growth with a North Star Metric

The North Star Metric (NSM) is a powerful concept that has emerged in recent years from Silicon Valley companies with breakout growth. It helps teams move beyond driving fleeting, surface-level growth to instead focus on generating long-term retained customer growth.

The North Star ...




The Growth Imperative

Investors don’t seem to care so much about a company’s assets or how much money it makes in the present, they're most interested in seeing growth. But after the core business matures, growth usually plateaus. This is the time to work on new growth opportunities, ...