Sometimes the only way to survive is to purposely go out and fall on your face, so you can learn fast and know what is needed. Whenever a large organization attempts to do anything, it always comes down to a single person who can delay the entire project.
Figuring out the right product is the innovator’s job, not the customer’s job. The innovator can take into account everything that’s possible, often going against what she knows to be true. This requires a combination of knowledge, skill, and courage.
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“Hard Things” gives an insider’s perspective on what it’s like to lead and scale a startup.
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