Why ad copy matters
Your ad's design may draw attention, but the copy convinces them to click. Your ad copy allows you to make a lasting impression on potential customers.
The better your ad copy, the less you'll pay for your cost-per-action (CPA). CPA is the cost to get someone to do something with an ad.
Google AdWord's average CPA is $48.96 for search and $75.51 for display. Facebook Ads CPA is $19.68. However, when your copy encourages visitors to take action, you can decrease those prices.
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