Keep ad copy to the point - Deepstash

Keep ad copy to the point

Ensure you know what ad visuals and platform you'll use before you write copy.

  • You only have so much space to make an impression, so stay to the point. Google Search Ads have a headline limit of 30 characters and a 90-character description limit. Facebook and Instagram feed ads are limited to a 40-character headline and 125-character text limit.
  • Prioritise ideas that focus on solutions and benefits. Emphasise benefits over features. Use audience research to help you understand what solutions and benefits to put first.

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weston_fii

Everyone has problems. Some are just better at hiding them than others

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