Ideas from books, articles & podcasts.
The digital landscape is changing. More people are buying online and they expect a personal experience that is seamless from channel to channel. This necessitates the use of data. Leading brands are increasingly using first-party data to understand how best to engage with customers by offering targeted, relevant and personalised messages when the consumer wants them, and when they’re most likely to translate to sales.
Text messaging can offer one-to-one messaging that is much more likely to be received and read. And when joined up with email, it has the capacity to be even more powerful.
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When looking at ROI and engagement, email can be a powerhouse addition to your business, especially when you use email send best practices effectively.
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Growth marketers need to bring a specialized skillset to the table to do this work:
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