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A Personalized Purchase Experience

The digital landscape is changing. More people are buying online and they expect a personal experience that is seamless from channel to channel. This necessitates the use of data. Leading brands are increasingly using first-party data to understand how best to engage with customers by offering targeted, relevant and personalised messages when the consumer wants them, and when they’re most likely to translate to sales.

Text messaging can offer one-to-one messaging that is much more likely to be received and read. And when joined up with email, it has the capacity to be even more powerful.

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MORE IDEAS FROM THE SAME ARTICLE

Automation is a major selling point across both email and SMS.

Most retailers already have some degree of capability when it comes to triggered email (e.g. the ability to send automated messages following basic user actions like newsletter sign-up), but text messaging isn’t yet being used t...

Email and text are powerful marketing channels, and if content is personalised and relevant, brands can cut through the crowd. Personalised content is more likely to elicit a click, more likely to lead to a purchase, and is more likely to lead to the consumer becoming a brand advocate.

  • Both email and text messages are important from a brand-building perspective.
  • Email is more popular among businesses and consumers.
  • Both can be automated, but text messages have the portability factor.
  • Better data can lead to more personalization.
  • Both offer g...

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published 5 ideas

Growth Marketing is buzzy! Reforge does a great job of defining it here.

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