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The digital landscape is changing. More people are buying online and they expect a personal experience that is seamless from channel to channel. This necessitates the use of data. Leading brands are increasingly using first-party data to understand how best to engage with customers by offering targeted, relevant and personalised messages when the consumer wants them, and when they’re most likely to translate to sales.
Text messaging can offer one-to-one messaging that is much more likely to be received and read. And when joined up with email, it has the capacity to be even more powerful.
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MORE IDEAS ON THIS
Automation is a major selling point across both email and SMS.
Most retailers already have some degree of capability when it comes to triggered email (e.g. the ability to send automated messages following basic user actions like newsletter sign-up), but text messaging isn’t yet being used t...
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Email and text are powerful marketing channels, and if content is personalised and relevant, brands can cut through the crowd. Personalised content is more likely to elicit a click, more likely to lead to a purchase, and is more likely to lead to the consumer becoming a brand advocate.
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CURATED FROM
econsultancy.com
4 ideas
·258 reads
Text messages and email: consumer experience personalized
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Through personalized data gathering companies hope to connect with their audience in more relevant ways. Due to the changes in consumer behavior, brands are shifting towards a conversation-based approach.
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