Smart Automation In Email And Text Messages

Automation is a major selling point across both email and SMS.

Most retailers already have some degree of capability when it comes to triggered email (e.g. the ability to send automated messages following basic user actions like newsletter sign-up), but text messaging isn’t yet being used to the same degree.

Text messages can be automated in much the same way, but SMS has the added benefit of being able to reach the customer even if they’re away from their inbox. Geo-targeting can also be used to trigger a message if in a certain location at a particular time.