Automation is a major selling point across both email and SMS.

The digital landscape is changing. More people are buying online and they expect a personal experience that is seamless from channel to channel. This necessitates the use of data. Leading brands are increasingly using first-party data to understand how best to engage with customers by offering ta...

Email and text are powerful marketing channels, and if content is personalised and relevant, brands can cut through the crowd. Personalised content is more likely to elicit a click, more likely to lead to a purchase, and is more likely to lead to the consumer becoming a brand advocate.