Email And Text Branding: Five Points - Deepstash

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Email And Text Branding: Five Points

  • Both email and text messages are important from a brand-building perspective.
  • Email is more popular among businesses and consumers.
  • Both can be automated, but text messages have the portability factor.
  • Better data can lead to more personalization.
  • Both offer great one-on-one marketing potential.

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MORE IDEAS FROM THE SAME ARTICLE

Automation is a major selling point across both email and SMS.

The digital landscape is changing. More people are buying online and they expect a personal experience that is seamless from channel to channel. This necessitates the use of data. Leading brands are increasingly using first-party data to understand how best to engage with customers by offering ta...

Email and text are powerful marketing channels, and if content is personalised and relevant, brands can cut through the crowd. Personalised content is more likely to elicit a click, more likely to lead to a purchase, and is more likely to lead to the consumer becoming a brand advocate.

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