Establishing Proof Of Concept

The first step to achieving product-market fit is to actually prove that your product is something customers want to buy. Sounds simple, but until you get your first few sales, you won’t be able to get feedback, which limits your ability to know how you’re doing or what changes you can make to im...

Use the jobs to be done framework to better understand if your product solves a problem for your customers:

Customers “hire” your product to do a job. You might hire a leash to keep your dog close on walks, or hire an umbrella to keep you dry in the rain. These products...

Creating an open feedback loop with your customers, especially at the beginning, is key to developing something your target audience will love early on. Those early customers are more likely to be invested in your product, more likely to stick with it while you work out the kinks, and more likely...

Using organic marketing channels is free, and it’s a great way to start building an engaged audience early on. If you’re still in the product development phase or you’re trying to prove the concept, consider creating a social media account on whichever channel feels better for your brand before y...

Finding product-market fit doesn’t necessarily provide an aha moment, but you can think of it as when the interest from customers validates that your product satisfies a need or solves a problem. 

The reason it’s important for you to find a product-market fit for your busin...

There are multiple ways to get feedback on your marketing message, like:

• Meet potential customers in person: Bring your product to farmers markets, trade shows, etc., and get feedback on how you’re presenting 
• Your products: Getting a lot or a ...

Ultimately, you need to understand your target audience and the problem they need to solve.

Elad Burko, CEO of Paperwallet, shares a good example of this during his interview with us on the Shopify podcast. 

The message is not, “This wallet is made of paper yet doesn’t ri...

The difficulty of product-market fit exists on a spectrum—with maximum difficulty products that are completely new at one extreme, and undifferentiated but well understood, products on the other. And of course, there are simply more variables to tweak and adjust in a mobile app than in a coffee c...