Product Positioning
Ultimately, you need to understand your target audience and the problem they need to solve.
Elad Burko, CEO of Paperwallet, shares a good example of this during his interview with us on the Shopify podcast.
The message is not, “This wallet is made of paper yet doesn’t rip.” It’s, “This wallet is low profile, durable, water-resistant, and will last a long time.” See the difference? The first message doesn’t actually offer a solution to a problem. The second message speaks to common issues customers might have with their current wallet.
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Product-market fit doesn’t always mean that every collection you release sells out in seconds. But it does mean that people find out about your store by word of mouth, or that you have a steady stream of customers and sales, or that your product solves a problem within a larger, lucrative market. Let us find out what product-market fit is, how to prove your product concept, and how to use marketing and customer feedback to find it.
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