Type 3: Geographic - Deepstash

Type 3: Geographic

Type 3: Geographic

Geographic segmentation refers to the segmentation of customers based on the region that they live and work in, and the characteristics of that location. This includes:

 

  • Location (country, state, province, zip code)
  • Climate and Topography
  • Language
  • Culture
  • Time Zone
  • Population density (urban, suburban, rural)

Like demographics, geographic segmentation is relatively easy to implement. It can be especially useful–even essential–for companies that have customer

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