Ideally, you should start your customer segmentation process with preliminary research. The easiest way to do this is with a customer segmentation survey. Surveys allow you to quickly collect deep qualitative and quantitative data on your target audience.
The first step is to design and field an exploratory survey to get initial insights into your customers’ needs, preferences and interests. This will help you identify what characteristics or qualities might be important differentiators for your customer groups.
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Don't think you can continue to relate to your customer. Instead, make a list of the outcomes you want, then make a guess what will get you there based on data and research.
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