Analyze and Identify Customer Segments - Deepstash

Analyze and Identify Customer Segments

Analyze and Identify Customer Segments

Creating customer segments is an artistic process as much as it is scientific, so take your time with this step and keep an open mind when analyzing the data.

 

Statistical analysis tools can help you identify which variables are significant and which ones are not, but you will also need to lean on your intuition to help create meaningful segments that make sense for your business.

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