Tips To Help You Create Effective Customer Segments - Deepstash

Tips To Help You Create Effective Customer Segments

Tips To Help You Create Effective Customer Segments

  • Use the data to identify what’s most important. Look for the variables that are the biggest differentiators, and then work your way into the details.
  • Make sure that your segments don’t overlap.
  • Be sceptical. As you’re developing your segments and crafting your customer stories, see if there are additional, similar questions in the survey that you can use to validate your conclusions
  • Make sure your segments tell a story about your customers.
  • Aim for a manageable number of segments. 
  • Validate results with pricing studies.

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