Tips on Writing Good HMWs: Phrase Your HMW Questions Positively
Stating your HMW questions positively can generate more ideas and also encourage creativity.
If you find yourself using negative verbs like ‘reduce,’ ‘remove,’ ‘prevent,’ ask yourself if you can frame things more positively by using positive action verbs, like ‘increase,’ ‘create,’ ‘enhance,’ ‘promote’ and so on.
- Problem: Users find the return process difficult.
- HMW (poor): How might we make the return process less difficult?
- HMW (good): How might we make the return process quick and intuitive?
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