Ideas from books, articles & podcasts.
When it comes to improving your product’s onboarding, there are two main things you need to do:
1: Define your product’s Aha! Moment: It’s where your customer realizes the amazing value your product provides.
2: Reduce time-to-value: You need to direct your customers towards your product’s Aha! Moment as soon as possible.
The sooner your customers see the value, the more likely they’ll stay around.
To reduce your time-to-value, you need to create an onboarding flow that takes your new users and guides them step-by-step.
MORE IDEAS FROM THE SAME ARTICLE
One of the most effective ways of reaching customers, particularly if they aren’t logging into your product enough, is via email.
When faced with an issue or a feature they don’t know how to use, most customers will try to find relevant documentation to help them. Your knowledge base is often the first place they’ll look.
An academy is essentially a course that helps customers learn how to use your product and become experts. Academies often delve deeper into the product than knowledge base articles do.
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Effective customer onboarding is vital in a SaaS business as it helps to educate customers on using the product and help them see the value. An onboarding checklist can help to set customers up for success.
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In this guide, we’re going to go over six strategies to reduce churn, with real-life examples from SaaS companies that have successfully done it.
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