Customer Education Idea #2 — Send Automated Email Sequences

One of the most effective ways of reaching customers, particularly if they aren’t logging into your product enough, is via email.

While most SaaS companies already realize the value of marketing automation with email sequences, few have done the same with customer education.

The two things you need to consider when creating an automated email sequence are:

• Who are you sending the emails to(personalization)? 
• What are you sending(useful content)?

The greater the level of personalization, the more effective the emails will be.