Ideas from books, articles & podcasts.
One of the most effective ways of reaching customers, particularly if they aren’t logging into your product enough, is via email.
While most SaaS companies already realize the value of marketing automation with email sequences, few have done the same with customer education.
The two things you need to consider when creating an automated email sequence are:
The greater the level of personalization, the more effective the emails will be.
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When it comes to improving your product’s onboarding, there are two main things you need to do:
When faced with an issue or a feature they don’t know how to use, most customers will try to find relevant documentation to help them. Your knowledge base is often the first place they’ll look.
An academy is essentially a course that helps customers learn how to use your product and become experts. Academies often delve deeper into the product than knowledge base articles do.
created 6 ideas
Effective customer onboarding is vital in a SaaS business as it helps to educate customers on using the product and help them see the value. An onboarding checklist can help to set customers up for success.
created 10 ideas
In this guide, we’re going to go over six strategies to reduce churn, with real-life examples from SaaS companies that have successfully done it.
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