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One of the most effective ways of reaching customers, particularly if they aren’t logging into your product enough, is via email.
While most SaaS companies already realize the value of marketing automation with email sequences, few have done the same with customer education.
The two things you need to consider when creating an automated email sequence are:
The greater the level of personalization, the more effective the emails will be.
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When faced with an issue or a feature they don’t know how to use, most customers will try to find relevant documentation to help them. Your knowledge base is often the first place they’ll look.
89% of millennials, who are one of the biggest purchasers of SaaS software, prefer to sea...
When it comes to improving your product’s onboarding, there are two main things you need to do:
1: Define your product’s Aha! Moment: It’s where your customer realizes the amazing value your product provides.
2: Reduce time-to-value: You need to direc...
An academy is essentially a course that helps customers learn how to use your product and become experts. Academies often delve deeper into the product than knowledge base articles do.
The great thing about an academy is that it makes you seem like experts in your field. You aren’t just off...
Medical sales representative
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Mass messaging initiatives are no longer effective. You can’t send a mass email to tens of thousands of individuals and expect them to buy something. Consumers don’t interact with brands because of irrelevant content. They will, without a doubt, lose interest if they do not locate content that is...
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