When it comes to improving your product’s onboarding, there are two main things you need to do:

• A study by Bain and Co. found that a mere 5% reduction in churn can lead to a profit increase of 25-125%. That’s a massive gain for a little amount of work.
• One of the biggest reasons that customers churn is that they don’t know how to use your product. They end up getting no real va...

• The ultimate goal of this email sequence is to get these customers to start using this feature.
• The best way to do this is to make them aware of what the feature is, how it helps them, and how to use it.
• Setting up automated email sequences is a great way of improving custome...

• Most SaaS companies have a blog where they post regularly. But most companies only think about their blog as a marketing tool, not as a tool for customer education. 
• Your blog posts don’t just have to market your product, they can also contribute to customer education.
• Focus ...

When faced with an issue or a feature they don’t know how to use, most customers will try to find relevant documentation to help them. Your knowledge base is often the first place they’ll look.

An academy is essentially a course that helps customers learn how to use your product and become experts. Academies often delve deeper into the product than knowledge base articles do.