Customer Education Idea #4 — Launch An Academy - Deepstash

Bite-sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

Customer Education Idea #4 — Launch An Academy

An academy is essentially a course that helps customers learn how to use your product and become experts. Academies often delve deeper into the product than knowledge base articles do.

The great thing about an academy is that it makes you seem like experts in your field. You aren’t just offering a useful product, you’re also teachers and guides. That will elevate you above your competition.

STASHED IN:

9

MORE IDEAS FROM THE SAME ARTICLE

When it comes to improving your product’s onboarding, there are two main things you need to do:

One of the most effective ways of reaching customers, particularly if they aren’t logging into your product enough, is via email.

  • A study by Bain and Co. found that a mere 5% reduction in churn can lead to a profit increase of 25-125%. That’s a massive gain for a little amount of work.
  • One of the biggest reasons that customers churn is that they don’t know how to use your product. They end up getting no real va...

  • The ultimate goal of this email sequence is to get these customers to start using this feature.
  • The best way to do this is to make them aware of what the feature is, how it helps them, and how to use it.
  • Setting up automated email sequences is a great way of improving custome...

  • Most SaaS companies have a blog where they post regularly. But most companies only think about their blog as a marketing tool, not as a tool for customer education. 
  • Your blog posts don’t just have to market your product, they can also contribute to customer education.
  • Focus ...

When faced with an issue or a feature they don’t know how to use, most customers will try to find relevant documentation to help them. Your knowledge base is often the first place they’ll look.

2 Reactions

Comment

MORE LIKE THIS

created 6 ideas

Effective customer onboarding is vital in a SaaS business as it helps to educate customers on using the product and help them see the value. An onboarding checklist can help to set customers up for success.

React

Comment

103 reads

created 10 ideas

In this guide, we’re going to go over six strategies to reduce churn, with real-life examples from SaaS companies that have successfully done it.

2

Comment

312 reads

It's time to

READ

LIKE

A PRO!

Jump-start your

reading habits

, gather your

knowledge

,

remember what you read

and stay ahead of the crowd!

Takes just 5 minutes a day.


TRY THE DEEPSTASH APP

+2M Installs

4.7 App Score