When it comes to improving your product’s onboarding, there are two main things you need to do:

One of the most effective ways of reaching customers, particularly if they aren’t logging into your product enough, is via email.

• A study by Bain and Co. found that a mere 5% reduction in churn can lead to a profit increase of 25-125%. That’s a massive gain for a little amount of work.
• One of the biggest reasons that customers churn is that they don’t know how to use your product. They end up getting no real va...

• The ultimate goal of this email sequence is to get these customers to start using this feature.
• The best way to do this is to make them aware of what the feature is, how it helps them, and how to use it.
• Setting up automated email sequences is a great way of improving custome...

• Most SaaS companies have a blog where they post regularly. But most companies only think about their blog as a marketing tool, not as a tool for customer education. 
• Your blog posts don’t just have to market your product, they can also contribute to customer education.
• Focus ...

An academy is essentially a course that helps customers learn how to use your product and become experts. Academies often delve deeper into the product than knowledge base articles do.