Customer Education Idea #5 — Update Your Knowledge Base

When faced with an issue or a feature they don’t know how to use, most customers will try to find relevant documentation to help them. Your knowledge base is often the first place they’ll look.

89% of millennials, who are one of the biggest purchasers of SaaS software, prefer to search online for help rather than pick up the phone.

You need to make sure your knowledge base is up to scratch, well organized and easy to understand.