Optimisation is all about getting more out of everything — for example, if you have a 6% activation rate, try to push it up to 10%.
Try for measurable improvement in each thing you measure. This is a continuous process that won’t end until the business either folds or goes public. Optimisation should be focused on increasing volume, reducing cost per activated customer, and increasing the conversion of visitors to users.
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The organization can be confusing. While this manual takes the reader sequentially through the necessary tasks of starting up the startup.
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