Determine what at-risk means and how to monitor for it - Deepstash

Determine what at-risk means and how to monitor for it

The first step of establishing a renewal process is defining the leading indicators of risk within your customer base. They could include:

  • Change of an executive sponsor
  • The number of support tickets opened
  • A drop in usage of your product or key features
  • Negative survey responses or low NPS/CSAT
  • Missed onboarding, adoption, or lifecycle milestones
  • Lack of perceived value by your customer.
  • Lack of visibility or missing indicators that can escalate the possible churn of a customer.

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The idea is part of this collection:

Ultimate Guide to Reducing Churn

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